In our Cake AI team, we share monthly updates to team using a video. But every time, the link to this video might be different. So we use go/updates as the short link to the video, no matter where it's posted. It's easier to remember and easy to communicate. Similarly we share a lot of short links among us which keep redundant and un-necessary communications to minimum and enable everyone to move fast and build more amazing tools for you. Anyone in the team can add new routes in the shared google spreadsheet and get going